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COMMERCIAL-SKILLS5 MIN READ

Calculate The Status Quo Cost

Quantify status quo cost from frequency, time, cost, and business consequence.

The buyer normalizes support escalations as part of the job. SPIN implication: make the consequence of the problem visible enough to compare with change. Do not invent ROI. Use buyer-supplied ranges and label the number as an estimate. Overclaiming damages trust faster than a smaller honest estimate. Before Escalations are annoying, but they are normal. After Escalations consume about $5,130/month in manager time before credits, churn risk, and executive escalations. Frequency 18 escalations per month. Use the buyer's operating metric, not a vendor benchmark. Time 3 manager hours per escalation. Include investigation, customer update, and internal coordination time. Cost $95…

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