Rescue a Fragmented Channel Plan
Rebuild a fragmented channel plan into a coordinated journey with stage-specific metrics.
Fragmented mix Five teams have five plans and five success metrics. The audience journey exists only in assumptions. If the buyer cannot move through the plan, channel performance will look busy but disconnected. Rescue pattern Journey first, channel second Use RACE to order the journey, PESO to assign channel jobs, and AMEC to evaluate what changed at each stage. Silo plan Each team optimizes its own metric. Local metrics connect to one campaign path. Channel ownership is fine; success ownership must be shared through one buyer journey, one objective, and connected stage metrics. 01 Path 02 Roles 03 Metrics Decision…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in