Classify common campaign metrics by AMEC measurement level.
Sort each campaign metric by what it proves in the AMEC ladder. Output: what shipped or reached Out-take: what the audience understood Outcome: what the audience did Impact: business or organizational value Nine launch emails sent to the customer list Target-account impressions delivered by paid media Message recall among security directors rose to 34 percent Earned coverage included the intended proof point in six articles Qualified demo requests from named accounts reached 145 Trial users activated the new workflow within seven days Launch-sourced pipeline reached $1.8 million Expansion revenue from targeted customers increased by 9 percent
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