Sort Channels Into PESO Roles
Classify common campaign tactics as paid, earned, shared, or owned media.
Sort each tactic by its primary PESO role in the campaign. Paid: bought reach or amplification Earned: third-party credibility Shared: audience or community distribution Owned: brand-controlled destination Sponsored LinkedIn ads to named accounts Newsletter sponsorship in an industry publication Analyst quote in a trade article Independent customer review on a marketplace Customer clips reshared by users in a community Employee advocacy posts discussing the launch use case Pricing comparison page on the company website Email nurture sequence to active trial users
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in