Campaign URL QA Quick Reference
Recall the campaign URL checks that prevent polluted GA4 acquisition data.
What must every outbound campaign URL make clear? The traffic source, medium, campaign, and any agreed content or term fields that the report will use. Consistency matters as much as completeness. “We can clean up the naming after launch.” We can group for analysis later, but GA4 will collect the sent values. Let’s fix the link before traffic starts. Post-launch cleanup often becomes permanent caveat management. It distinguishes analysis grouping from actual collection quality. Source versus medium Mixing them creates channel reports nobody trusts. QA battlecard
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