Use a premortem to identify operational and compliance failure points before launching a dispensary promotion.
Launch pressure The promo copy is ready before the operational controls are ready. Promotions create risk when the promise outruns the store's ability to execute it. Premortem Assume launch failed, then remove the causes. The premortem legitimizes risk talk before the campaign is public. Shortcut Approve the blast and fix details live. The team launches fewer surprises and cleaner customer promises. Launch speed is useful only after the promise, system, and staff script agree. 01 Risk 02 Owner 03 Stop rule Name the failure Node 1
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