CANVA-AI5 MIN READ
Lock Brand First or Explore First?
Choose whether a project should begin with Brand Kit constraints or a looser exploratory pass.
Most day-to-day business work should lock the brand first. The exception is true exploratory work where the visual system itself is in question. The mistake is using "exploration" as cover for reopening variables that were already decided.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in