Pick the Right Target Sequence

Target path Leaders want a public climate commitment now. The target sequence should create operating discipline, not just narrative range. SBTi logic Baseline -> near-term target -> net-zero pathway Near-term targets create the bridge from footprint to budget and operating change. Long-term net-zero direction matters, but it sits on top of that bridge. Shortcut Announce the distant net-zero year first and figure out the path later The company can tell a credible climate story and make near-cycle decisions accordingly. Ambition gets credibility from milestones, not from adjectives. Baseline The board wants a target next month. What must be true first?…

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