CARBON-LITERACY5 MIN READ
Talk to a CFO About Near-Term Targets
Use SBTi logic in conversation to defend near-term targets as a financial and strategic discipline.
Martin M chief financial officer R Reason P Planning A Action Executive pushback 20 sec Long-term only Martin says, “I am fine with a 2045 climate ambition, but I do not see why we need a binding 2030 target yet.” He is separating destination from operating discipline. The formula 1 min SBTi logic State the reason -> connect to planning -> ask for one near-term decision
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