Recall decision prompts that keep merchandising tradeoffs evidence-based.
battlecard comparison Prioritize What four questions does RICE force before approving a merchandising test? Think value and cost. Reach: who will be touched? Impact: what behavior could change? Confidence: how strong is the evidence? Effort: what labor, cost, and disruption are required? Use it when display requests compete for store labor or scarce test windows. Compare Which is stronger: louder advocacy or explicit scoring? Scoring does not remove judgment; it makes judgment visible. Objection "The vendor is funding this display, so why would we not take it?" A free fixture still consumes space, labor, and shopper attention. Your line "Funding…
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