Identify the four evidence blocks needed before writing a category strategy.
The move: build evidence before options. Demand facts Map who consumes the category, what they require, and which behaviors create avoidable cost or risk. Demand facts expose whether the value lever is volume, standardization, timing, or policy. Spend and supplier facts Show price, volume, contract coverage, supplier concentration, performance, and leakage. This tells you where the money moves and whether the current supply base is doing the job. Market facts Read supplier economics, capacity, alternatives, technology, regulation, and risk. Market facts stop the team from asking suppliers for things the market cannot provide. Outcome facts Name the business result the…
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