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CATEGORY-MANAGEMENT5 MIN READ

The Category Strategy One-Pager

Recall the core elements of a practical category strategy one-pager.

FACTS What does FACTS remind you to include in a category strategy? Use it before a category review. One-page memory Spend report vs category strategy Compare A strategy names the management move and the decision it needs. We do not need a category strategy; just run the RFP. Stakeholder pushes for speed before scope and market analysis. Your line I can move quickly, but the RFP needs a one-page strategy first: scope, business objective, market read, value lever, and decision criteria. Otherwise suppliers will price different problems. Arguing for a large deck makes procurement look slow. Ask for the minimum…

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