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CATEGORY-MANAGEMENT5 MIN READ

Commit to a Category Opportunity Hypothesis

Create a testable category opportunity hypothesis with evidence and follow-up.

Draft one testable category opportunity hypothesis for an active spend pool. Choose a category where a review surfaced leakage, fragmentation, excess demand, specification creep, supplier risk, or weak adoption. For [category/spend pool], I believe [value lever] can improve [financial/outcome/risk measure] by [estimate or direction] because [spend fact], [demand or supplier fact], and [stakeholder evidence]. In the next 3 days I will test this by [specific evidence check] with [owner/stakeholder], then decide whether to proceed, revise, or drop it. In 3 days, check whether the hypothesis was drafted, tested with evidence, and moved to proceed, revise, or drop. A facilities category…

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