Build the Catering Offer Around the Job

Catering request A 55-person office lunch inquiry arrives. The buyer asks about setup, timing, dietary labels, and cleanup before asking about salsa. Those questions reveal the job: make lunch smooth, inclusive, and low-risk. Jobs-to-Be-Done Design for the progress the buyer is trying to make The buyer is not only buying food. They are trying to complete an event without complaints, mess, or timing surprises. Menu only Quote tacos by the dozen and leave the event risk with the buyer. The offer becomes easier to approve because it reduces buyer risk. When the buying job changes, the value proposition must change…

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