Causal Claim Battlecards
Recall response lines for common causal overclaims in business reviews.
After is not because A leader says a launch caused the metric lift. The metric rose right after launch, so the launch caused it. Your line The timing is encouraging. I would call it associated with the launch until we compare similar users who were not exposed. Timing alone does not rule out seasonality, mix, or other changes. It validates the observed lift while asking for a counterfactual. Weak vs stronger causal language Wording swap Good language preserves action without faking certainty. Counterfactual The missing comparison Ask: what would have happened to similar people, accounts, or tickets without the change?…
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