Causal Language Quick Reference
Use precise language for descriptive, associational, and causal findings.
battlecard comparison Verbs When should you use "caused" or "drove"? Use causal verbs only when the comparison design supports a counterfactual claim, such as randomization, a credible quasi-experiment, or a clearly defended causal model. Name the population, treatment, comparison, outcome, and assumption. Rewrite Which wording fits opt-in rollout evidence? The stronger line preserves the signal and names the missing design. Objection Executives do not want caveats; can we just say it drove growth? A stakeholder wants a punchier causal headline. Your line We can keep it punchy without overstating it: "associated with higher growth, with a holdout planned to estimate…
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