CHURN-MANAGEMENT5 MIN READ
When The Champion Leaves
Use mutual purpose and value proof to rebuild account sponsorship after a champion exit.
Lina L New Director of Operations 1 Reset purpose 2 Find proof 3 Agree next step Champion exit 70 days to renewal New owner Lina inherited the contract and has not seen the original value case. The risk is not hostility; it is absent ownership. 0 new-owner QBRs 70 days to renewal
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