Choose Offers by the Buyer's Job
Use Jobs to Be Done to evaluate whether an affiliate offer fits the audience's real buying moment.
The best affiliate offer is not the best product in the category. It is the product that fits the buyer's immediate job. The job behind the click Jobs to Be Done asks what progress a person is trying to make in a specific circumstance. For affiliate marketing, that shifts the work from "which product pays well" to "which product resolves the reader's struggle with the least new risk." This matters because affiliate clicks happen at decision moments. A reader is comparing, doubting, checking price, and asking whether the recommendation understands their situation. The old workaround Every buyer has a current…
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