Choose the Route: Central or Peripheral
Choose whether your audience needs deep arguments or fast trustworthy cues.
comparison-card battlecard recall-deck Pick the route first Which persuasion route fits this moment? Route choice depends on motivation and ability, not on whether your idea is good. Handle the detail objection This is more detail than I need right now. A sponsor wants the recommendation before the appendix. Your line Understood. The short version is: this solves [stake], the evidence is [source], and the smallest safe next step is [ask]. I can open the appendix if you want the mechanics. Either dumping the whole deck or stripping out the evidence so far that the ask sounds unsupported. It shifts from…
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