Clearance Battlecards
Recall the key clearance questions and stakeholder responses that prevent premature name approval.
What is the exact-match trap? Assuming a name is clear because the identical phrase is not registered. Likelihood of confusion can involve similar sound, appearance, meaning, commercial impression, and related goods or services. Recall But nobody owns the exact name. Marketing wants to approve a name after a quick search. Say Exact match is only the first screen. The real question is whether customers could think a similar mark in related goods or services comes from the same source. Do not argue from fear. Point to the analysis standard. It replaces a yes/no shortcut with the actual clearance mechanism. Quick…
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