Revive a Silent Late-Stage Deal
Use buyer consequence and MAP gaps to restart a silent late-stage opportunity.
The champion is silent after contract send. What do you send? Reference the MAP milestone and ask whether the buyer event changed. Strong. You make it easy to answer with a blocker, update, or honest reprioritization. Send 'Any update?' with a friendly bump. Weak. It is polite but gives the buyer no specific action. Warn that pricing will expire if they do not respond. Weak. Pressure without diagnosis can burn trust. You have eight days of silence. What is the first note? The buyer replies: finance wants an incumbent-risk comparison. What next? Now you try: a new buyer goes quiet…
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