Sort Deal Signals from Deal Noise
Separate closeable buyer evidence from positive but weak signals.
Sort each deal signal by what it proves. MAP evidence Trial-close evidence Urgency evidence Noise to convert Security owner accepts Thursday questionnaire deadline Buyer confirms finance review follows ROI memo approval Manual process must be fixed before October audit Champion says the team loved the demo Procurement asks for order form redlines by Friday Buyer says they are interested but needs time to think If pilot hits target, buyer agrees legal is next Current vendor renewal expires in 24 days The strongest signal is a buyer-owned action tied to a consequence.
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