CONTENT-MANAGEMENT-SYSTEMS5 MIN READ
Push Back on Free-Text Tags
Use taxonomy principles to explain why controlled tags beat free-text tagging.
Marta M Demand Gen Lead Meaning R Report C Change rule Stakeholder conversation 20 sec The moment The team wants unlimited campaign tags even though search and reporting are already inconsistent. CMS quality often fails in conversation before it fails in the tool. 3 teams affected 1 unclear owner Live
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