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VALUE-SELLING5 MIN READ

Coach a Champion Before the Internal Review

Coach a champion to present the value case clearly in an internal review.

Nina N Director of Operations Nina has a short internal review with the COO and finance tomorrow and wants help framing the ask. Champion coaching sequence Coach the champion to lead with problem, impact, change, and ask. The champion's story should sound like an internal business recommendation, not a vendor recap. Opening frame Nina says, "I was thinking I'd start by showing the screenshots they liked from the demo." How do you coach her? Handling finance Nina asks, "What if finance says the savings feel fuzzy?" What do you suggest? The ask Nina says, "I usually end these meetings by…

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