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CHANNEL-PARTNERSHIPS5 MIN READ

Coach a Direct Seller Through a Partner Poaching Complaint

Respond to a defensive direct seller while reinforcing partner-program rules and co-sell behavior.

Marcus M Direct account executive 1 Pressure 2 Evidence 3 Repair The heat 20 sec Scene Marcus says the partner was too slow and that he saved the deal by going direct. If you start with accusation, he will defend his hero story harder. The framework 90 sec Acknowledge -> evidence -> repair Conflict coaching under quota pressure

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