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GO-TO-MARKET5 MIN READ

Coach A Founder To Narrow The ICP

A narrow operating ICP is how a broad market becomes reachable.

Omar Founder The founder says, “If we narrow to one buyer, we will look smaller.” You need the conversation to end in action, not philosophy. The right answer depends on PLG versus SLG friction, the chasm moment, and the actual ICP. Narrow for execution, broad for ambition Use one operating ICP to cross the chasm, then expand from proof instead of hope. What is the strongest first response? He asks, “Why does narrowness matter that much?” What do you say? What operating decision should leave the room? The strongest responses used ICP to narrow the buyer and chasm logic to…

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