INTERACTION-DESIGN5 MIN READ
Coach A PM Away From Choice Overload
Use Hick's Law to negotiate fewer primary choices without dismissing stakeholder goals.
Mina M PM 01 Pushback 02 Tradeoff 03 Commit Roadmap review A landing page hero has five proposed CTAs. Each CTA carries a KPI, but the user sees one decision moment. Choice hierarchy Protect the first decision, then route secondary goals. A section can support many goals, but it should ask one primary question. Mina: We need Start trial, Book demo, Pricing, Compare plans, and Talk to sales in the hero. KPI pressure How do you respond?
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