Coach The PM On Gating Onboarding
Do not load enterprise friction into the default path unless enterprise is the default ICP.
Nina Product manager The PM wants to add security questions to first-run onboarding because three enterprise prospects asked about controls. Growth thinks that will kill self-serve activation. The right answer depends on PLG versus SLG friction, the chasm moment, and the actual ICP. Protect the core path and branch the higher-friction path Use ICP first, then let PLG and SLG diverge only where the chasm appears for that buyer. Nina says, “If enterprise prospects ask about controls, we should put those questions up front so everyone sees we are serious.” What is strongest? Nina says, “But those bigger accounts are…
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