Use cohort analysis for fair acquisition-channel comparison.
The moment A stakeholder asks for fair acquisition-channel comparison and expects a chart by end of day. The path matters because each choice changes what the final curve can honestly claim. Decision path Question -> Cohort -> Outcome -> Action Move through the cohort request in order before building. Jump to chart Fast but brittle A defensible recommendation Cohort choices should converge on the decision, not on chart convenience. Question Step 1 The request is fair acquisition-channel comparison. What do you clarify first? Cohort Step 2 The decision is now clear. How do you define entry?
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