Apply & Commit: Build Your Inactive-Segment Sunset Plan
Commit to a concrete plan for handling inactive subscribers in your program.
the inactive subscriber segment that has not opened or clicked in your current promotional program a real email-marketing workflow where broad campaigns keep including silent recipients because nobody has defined the sunset rule For subscribers with [specific inactivity threshold], I will send [reactivation or preference-reset email] on [day/date], then review [open/click/reply/unsubscribe] after [time window]. If there is still no signal, I will move them to [suppressed / sunset / lower-frequency segment] so our regular promotional sends stop treating them as active audience. We will check whether the threshold was defined, the first message was drafted, and the suppression rule was…
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