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ADVERTISING-AGENCY-MANAGEMENT5 MIN READ

Commit to a Client Decision Log

Commit to using a decision log to capture RAPID-style campaign decisions.

Create and use a client decision log for one active campaign or retainer account. Pick an account where revisions repeat because decisions are scattered across meetings, comments, and Slack threads. For [account/campaign], I will log each decision with: decision, recommender, required inputs, decider, date, rationale, and reopen condition. When a decision is challenged, I will check the log before assigning new work. In three days, check whether three decisions were logged and whether one repeat debate was avoided or clarified. A retained account where senior stakeholders keep reopening approved campaign lines A launch project where legal, brand, and product each…

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