Commit to a GA4 Tracking QA Habit

Create a specific 2-3 day commitment for validating a GA4 event before launch. A Friday release added a new lead form, but generate_lead did not fire until Monday afternoon. The campaign spent $8,400 before anyone noticed the missing event. For the next GA4 launch, I will verify the critical event in DebugView, confirm required parameters, capture evidence in the ticket, and name the owner who accepts the tracking before traffic goes live. In 3 days, review whether you used the GA4 commitment in the real workflow. Before a new generate_lead form launches for a campaign During a checkout or signup…

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