Commit to writing one budget recommendation that uses role, CAC, attribution, and ROI explicitly.
Write a one-page memo recommending how to move the next meaningful chunk of paid budget across channels. Use this on a real decision such as reducing broad paid social, adding non-brand search budget, tightening affiliate spend, or protecting brand capture during a cut. The point is not a polished deck. The point is an explicit budget logic another function can inspect. I will write a one-page spend-reallocation memo for [decision] by [date]. The memo will name each channel's role, blended CAC, attribution lens, contribution return, payback window, and the condition that would make us reverse the move. We will check…
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