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MARTECH-STACK-MANAGEMENT5 MIN READ

Commit to a Stack Inventory Sprint

Commit to a concrete SIPOC-based inventory action for one martech workflow.

Map one live martech workflow before the next tool or configuration decision, such as webinar routing, consent suppression, lead scoring, lifecycle nurture, paid-media conversion sync, or campaign taxonomy. Use this for a real martech-stack-management situation where a decision is pending and the current process is partly undocumented. When [specific martech trigger] happens, I will spend 30 minutes mapping [workflow] as Suppliers, Inputs, Process, Outputs, Customers, Constraints, and Measures, then share the one-page map with [stakeholder] before deciding whether to buy, configure, defer, or retire anything. In 3 days, check whether the map exists, which hidden handoff or input it revealed,…

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