Commit to a Weekly Channel Review
Commit to reviewing one paid channel weekly with the right questions in the right order.
Run one weekly channel review using a fixed commercial sequence: role in the path, blended CAC, attribution lens, contribution, and payback. This works best on a channel that already gets weekly attention but where the conversation drifts between platform metrics, sourced revenue claims, and budget pressure. The goal is to make the review more decision-ready, not longer. I will use the next [channel name] weekly review to ask five questions in order: What role is this channel playing? What is the blended CAC? Which attribution lens are we using and why? What contribution is coming back? What is the payback…
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