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ADVERTISING-AGENCY-MANAGEMENT5 MIN READ

Commit to a WIP Limit Experiment

Commit to a specific Kanban WIP limit experiment in an agency workflow.

Run a two-day WIP limit experiment on one agency queue such as design review, copy revision, client approval, or trafficking QA. Choose a live campaign or studio queue where too many cards are active and cycle time is getting longer. For the next two days, I will limit [queue] to [number] active cards. When a new card would exceed the limit, I will ask: which active card pauses, which deadline moves, or which blocker gets removed first? In two days, review whether cycle time, blocked cards, or status pings improved. A design review column with more than five active campaign…

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