Commit to a Mutual Next-Step Contract
Commit to ending one buyer meeting with a clear, mutual next step.
End one real buyer meeting with a mutual next-step contract. A discovery, demo, pilot review, pricing, or procurement call where the next step could otherwise become 'send me information' or 'circle back.' Based on [buyer priority/blocker], the useful next step seems to be [action] with [owner/stakeholder] by [date], so we can decide [decision]. If that is not worth doing, let's call it out now. Does that match your view? In 2 days, check whether the next step had an owner, date, and decision purpose, and whether the buyer committed effort. A demo where the buyer says they need to review…
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