A strategy starts counting once it changes a live artifact.
You are choosing one live go-to-market artifact to rewrite around a single operating ICP so the motion and message stop fighting each other. For [one ICP], I will rewrite [one artifact] so it emphasizes [one urgent problem], uses [one proof pattern], and points the buyer toward [PLG, SLG, or hybrid next step] instead of generic language. Rewrite the homepage hero for one ICP instead of mixing startup and enterprise language in the same screen. Rewrite the first two demo slides for the beachhead vertical you are actually pursuing this quarter. Rewrite one outbound email so it names the ICP, the…
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