Commit to One Referral Copy Rewrite
Create a concrete plan to rewrite one referral ask and test it with an advocate.
Rewrite one live referral CTA into a specific, forwardable prompt and get one customer-facing review. A homepage referral banner, post-NPS email, CSM follow-up template, in-app referral modal, partner newsletter blurb, or advocate community post. When I finish [existing weekly review or campaign check], then I will open [specific referral asset], replace the generic ask with role + active problem + proof + one small next step, and send it to [CSM or AE name] asking: Would a real advocate forward this without rewriting it? In 3 days, check whether the asset has a rewritten CTA and one piece of customer-facing…
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