Commit To One Sales-Assist Trigger
Hybrid works when the handoff job is explicit.
You are creating a real hybrid-motion rule so the product knows when to keep nudging and sales knows when to help. For [one ICP], when [product signal] and [buying-friction signal] are both true, sales will step in to help with [one explicit job such as rollout, ROI framing, admin setup, or procurement]. Define the signal that should trigger sales assist when a target trial account stalls at team rollout. Define the rule for when a champion asking for ROI help becomes a sales moment instead of another nurture email. Define the product signal trigger for when repeated product usage plus…
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