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TRADEMARK-MANAGEMENT5 MIN READ

Commit to a Trademark Intake Checklist

Create a specific trademark intake commitment that captures facts before clearance or filing decisions.

Create a trademark intake checklist for new names, campaigns, product launches, or filing requests. Trademark intake should capture proposed mark, goods/services, use or intent, launch markets, timing, spend exposure, owner, and evidence source before clearance or filing review. In the next 3 days, I will add a trademark intake checklist to the naming or launch workflow. It will require: proposed mark format, customer-facing goods/services, current use or bona fide intent evidence, launch markets and dates, spend deadline, and business owner. I will test it on one real name request before sending anything to counsel. In 3 days, confirm whether the…

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