Group Reasons That Do Not Compete
Create parallel support points that make a recommendation easier to evaluate.
If your reasons do not belong together, your recommendation feels less true than it is. Parallel support A strong business message has a single top-line claim and support points that are comparable. Comparable does not mean identical; it means each point plays the same kind of role in proving the answer. For example, customer impact, operational readiness, and risk mitigation are a coherent set for a launch call. Customer quote, team morale, and last year's roadmap are not a coherent set unless you explain the test that connects them. The active-listening test Ask what the listener will use to judge…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in