Say What Changes If They Agree
State the operational consequence of a recommendation in the BLUF.
Make yes concrete. Decision-ready BLUF A decision-ready BLUF includes the action, scope, owner, timing, or trade-off that approval creates. The more concrete the consequence, the less the listener has to infer. Support the change Use the pyramid to support the proposed change with categories that match the decision. For a campaign pause, support might be performance signal, alternative use of budget, and reversibility. For a policy change, support might be fairness, compliance risk, and operating cost. Listen for the approval burden Different leaders carry different approval burdens. Some worry about customer impact; others worry about cost, precedent, or team capacity.…
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