Define the Member Promise
Write a member promise that names the member job, the community value, and the proof of progress.
The reframe: a community is not a place people join; it is a promise people test with their attention. Start with the member job Use the Value Proposition Canvas as a filter. What job is the member trying to do? What pain makes it harder? What gain would make the community worth returning to? Name the shared mechanism Community-led growth requires member-to-member value, not only brand-to-member broadcasting. The promise should make the shared activity visible: compare notes, review artifacts, make introductions, solve edge cases, or build public proof. Define proof of progress If the community works, what should a member…
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