Run a Win/Loss Interview Without Leading the Buyer
Run a win/loss conversation that surfaces true buying drivers without leading or defending.
Morgan M Former prospect 01 Open the interview 02 Explore the alternative 03 Close for usable insight Live conversation 90 sec The pressure point You finally get twenty minutes with a prospect who chose another option. This is the rarest moment in competitive analysis: a buyer willing to explain a fresh decision. It is also the easiest moment to waste if you start defending the product or feeding them your own theories. In win/loss interviews, your goal is sequence and comparison, not confirmation of your favorite theory. 3 frameworks structure, pattern,position 1 mistake generic claimskill credibility
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