From Competitive Noise to Battlecard
Convert competitor information into a battlecard section that changes sales behavior.
The intel dump A competitor ships a low-price self-serve tier. Sales wants a response before pipeline review. Facts alone will not help reps handle buyer pressure. Decision walk CI to battlecard filter Interpret the move, connect it to deal pressure, then write a response a rep can use in a conversation. Fact -> implication -> behavior Every card should change a question, talk track, or proof asset. Usable battlecard Competitive intelligence earns value when it changes deal behavior. 01 Interpret 02 Diagnose 03 Enable Step 1 The competitor launches a cheaper tier.
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