CONCEPT-DEVELOPMENT5 MIN READ
Start Wide Before You Name the Concept
Distinguish discovery, definition, development, and delivery when shaping a new concept.
The teach Use Double Diamond as a concept-development lens, not as a decorative label. Name the work moment, expose the assumption, and choose the smallest artifact that can produce decision-grade evidence. Common trap The team polishes a solution-shaped phrase before the problem frame has earned it. Visual modules Before-after framing, phase strip, and common-trap callout.
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