Convert a feature request into a functional, emotional, and situational customer job.
The teach Use JTBD as a concept-development lens, not as a decorative label. Name the work moment, expose the assumption, and choose the smallest artifact that can produce decision-grade evidence. Common trap The team polishes a solution-shaped phrase before the problem frame has earned it. Visual modules job-statement scaffold, feature-to-job before-after, and functional/emotional/social stat tiles.
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