CONCEPT-DEVELOPMENT5 MIN READ
Find Fit on Both Sides of the Canvas
Map a concept from customer jobs, pains, and gains to pain relievers and gain creators.
The teach Use Value Proposition Canvas as a concept-development lens, not as a decorative label. Name the work moment, expose the assumption, and choose the smallest artifact that can produce decision-grade evidence. Common trap The team polishes a solution-shaped phrase before the problem frame has earned it. Visual modules two-column fit map, unsupported-feature trap callout, and before-after scope.
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