CONCEPT-DEVELOPMENT5 MIN READ
Avoid the Delighter Trap
Choose the concept-development move that best reduces the riskiest uncertainty.
The team must choose between a broken must-be and a possible delighter. This setup matters because the team must choose a concept move that changes the next decision, not merely an activity that looks productive in the room.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in